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1 | Title: | Satisfaction guaranteed: the making of the American mass market | |
Creator: | Strasser, Susan, 1948- | ||
Publication: | Smithsonian Institution Press, Washington, D.C,[1995] | ||
Notes: | Originally published: New York : Pantheon Books, c1989. Includes bibliographical references (p. [293]-326) and index. | ||
Call #: | HF5813 U6S89 1995 | ||
Extent: | xi, 339 p. : ill. ; 23 cm. | ||
Subjects: | Advertising -- United States -- Psychological aspects -- History | Consumers -- United States -- History | Sales promotion -- United States -- History | Brand name products -- United States -- History | ||
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